Family history

Boreal forest experience

Welcome into the universe of the Fjord Distillery, Saguenay Lac-Saint-Jean’s very first distillery. We get our inspiration from our surroundings to create unique spirits, crafted in a traditional way, which reflects our local boreal forest richness. We are a family owned business and we are very proud to share with you our ambitious project. Our goal; to live with you an authentic experience of pure pleasure. Situated in Saint-David-de-Falardeau, at the foot of the Monts-Valin, the distillery is in the heart of a boreal garden where flows a natural water source of an incredible pureness.

This equation results in the very high quality of our products to which we add our entrepreneurial spirit, energy and passion.

Serge will tell you about the legend of the 5-generation “gin lovers”.

Joseph Bouchard

First gin lover generation

According to what we were told, it was our great grandfather Joseph who first initiated our family to the happiness of drinking a good gin. During the last years of his life, my father, Joseph’s grandson, went every week to the liquor store to buy him his gin bottle. This green shaded bottle with the red heart, which still lies around today in many families’ liquor cabinets.

Serge will tell you about the legend of the 5-generation “gin lovers”.

Aurèle Bouchard

Second gin lover generation

I knew my grandfather Aurèle well. He was very resourceful. He operated a cooler for over a decade, hence his nickname “Ice Bouchard”. He invented a saw to cut through the thick Lac-Saint-Jean ice, which had a diameter of 4 feet! According to what one of my uncles told us, Aurèle too was a gin lover. He had invented his own alembic made from pieces of copper pipes and vessels. My grandfather would set up his cauldron on the stove in the basement while my grandmother would put up newspapers in the windows, because she didn’t particularly like this “not so legal” hobby of his.

Serge will tell you about the legend of the 5-generation “gin lovers”.

Bertrand Bouchard

Third gin lover generation

My father, Bertrand, was also a gin lover. He mostly drank Beefeater gin with 7-up or Tanqueray for special occasions. He was quite resourceful as well. He repaired snowmobiles and mastered wood as much as plumbing. 56 jobs like we used to say. I remember when he started making moonshine every fall. He said it was to have some fun during the holidays. Cereal mash in a big barrel, magic bubbles that lasted 10 days and then, he would take out from nowhere his famous antique cast iron cauldron, which was slightly modified. He settled on his Coleman stove in the basement, and me, as a kid, I would spy on him through the stair rails. I didn’t realize at that time, that these illicit, but pleasant elixir aromas would soak up in me and motivate me to pursue on this road with my sons and with great passion, but this time legally. “ Salutations, Bert!”

Serge will tell you about the legend of the 5-generation “gin lovers”.

Serge, Jean-Philippe and Benoît

Fourth and fifth gin lover generation

My sons, Jean-Philippe and Benoit, once told me “ Hey dad, lets make some gin.” I then told them a story that was still a secret to this day. The idea rapidly became a concrete project. Jean-Philippe, with his entrepreneurial spirit, Benoit, with his chemist thoroughness, and myself, Serge, the retired dad, with my industrial experience. We have worked hard to implement the very first micro distillery in Saguenay Lac-Saint-Jean, in order to produce the best gins using our own local boreal richness. Our ancestors inspired us to value and appreciate gin. Today, we are very happy to produce it, legally, and to share our passion and the uniqueness of our products with all the gin lovers.

It’s to live the boreal forest experience in its pure state

Benoît Bouchard

When my sons talked to me about the gin project, I then told them a story. The legend of the 5-generation gin lovers

Serge Bouchard

It’s when all the team members put in the necessary energy that the impossible can be achieved. We are gin lovers, and we wanted to craft the best gin possible

Jean-Philippe Bouchard

At the 12th kilometer on Mont-Valin road, flows a natural water source of an incredible pureness. It is in the heart of this wild environment that the flora reveals all its richness. Inspired by this nature and distilled in small batches at the Fjord Distillery, the Km12 gin will carry you into an authentic boreal forest experience. You will feel yourself embraced by forest scents, quickened by the natural water source and above all, enjoy the present moment.

-Bouchard family-

Tasting notes

Mere, on the rocks or in a Gin and Tonic, our gin distinguishes itself with its liveliness and its freshness originating from spicy aromas, emanations of fir shoots and subtle floral hints. It’s like taking a walk in the forest on a spring morning. The Km12 gin will allow you to live the authentic boreal forest experience.

San Francisco World Spirit Competition


SFWSC is one of the best-known spirit competitions internationally and in the industry. The gold medal is awarded to the product that reflects success and defines the standards.

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